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Regional Web Site Structure The standards below are to be used by AFE Regions when they establish Web sites in order to maintain a look and feel to sites related to AFE. The standards are intended to facilitate member use across all geographies. The standards will also allow consistent appearance of sponsors’ advertisements, and coordination of any potential national advertising campaigns. Overall Structure The
overall structure will be similar to AFE Regions 3, 5, and 6.
The site will have a header, which will appear on the Home page and all
other pages within the site, so as to identify the site continuously wherever
the use may be. The pages will have
a navigation system on the left side of each page, with a Home button clearly
visible on the top of the navigation buttons, or strategically located on the
page so as to be visible to the user as much as possible.
Additional buttons should include, but are not limited to, Chapter News,
Regional News, Resources (Links), Membership, and Webmaster. A
link to the Webmaster should also be included on each page as well. The
site MUST NOT be a “frames” site, as the National site is now.
This type of structure restricts links, advertising, and modification. The
site must be sized so as to fit the screen at all times.
In addition, it is important that significant information be visible as
much as possible on the first screen seen. Header The
header will contain logos and information denoting it as an AFE site.
The logos will be the approved AFE versions, obtained from AFE with
permission. The preferred version
of the logo will be the block AFE logo (Exhibit A).
Other versions of the logo may be used to conserve space on the pages,
but all logos must use the standard AFE block with proper fonts in the
lettering. The
AFE logo will appear on the left side of the header.
The right side of the header will contain either graphics related to the
region (map, insignia, picture) or facilities engineering, or a search box or
other device to aid navigation. The
header must be equal to or larger than all advertising on any given page.
The header must not contain any advertising itself. Navigation Navigation
of the site is critical for ease of use. The
use of a navigation column is required. The
column can contain buttons or hyper-text links, but there should be clearly
defined sections available to the user. Standard
buttons or sections are: Home,
Region News, Chapter News, Membership, Resources (Links), and Webmaster contact. Other
possible buttons or sections, depending on the region, could be:
Scrapbooks, Roster of Chapters and Chapter Officers, Bulletin Board, Job
Search. Advertising Ads
can be sold anywhere on a page EXCEPT the header.
Banner ads 468 X 60 pixels can be sold between the header and the body of
the content on any page. Additional
space can be provided at the bottom of the pages, within the content, or in the
navigation column or news column. Advertising
file size should be a maximum of 12K, and graphics should be checked for effect
on site loads. Excessive graphics
can slow site downloads. Highlighting News Two
methods can be used to highlight events within the region:
“Quick News” box or pop-up windows. The
Quick News box is in a column on the right side of the Home page only.
This contains key information and links to information within the site.
It operates as a type of index to allow users to see and find information
of interest quickly. It can be used
to highlight either regional or chapter events and news. Pop-up
windows can contain the same information as the Quick News column.
The window typically appears when the Home Page is loaded initially by
the user. Exhibit A
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